The engagement
Cantaloupe wanted to mark its 30th anniversary with original evidence about the evolution of autonomous retail, while also capturing a timely consumer insight about the growing role of digital currency in unattended commerce.
The research approach
CITE Research conducted research documenting the evolution of autonomous retail for Cantaloupe's anniversary milestone, and a separate consumer survey examining cryptocurrency owners' willingness to use digital currency for purchases in a mobile wallet.
From findings to impact
The anniversary research supported Cantaloupe's milestone communications, while the cryptocurrency study found that 67% of cryptocurrency owners were willing to use digital currency for purchases in a mobile wallet — a finding Cantaloupe used to support its payments narrative.
Highlighted result
67% of cryptocurrency owners were willing to use digital currency for purchases in a mobile wallet — a finding that supported Cantaloupe's payments narrative.
Methodology
CITE Research conducted the research on behalf of Cantaloupe, including a consumer survey examining cryptocurrency and mobile wallet adoption.
Relevant services
- Consumer Market Research
- PR Survey Research
- Content Marketing Research