The Right Population
National studies address a defined population. Targeted studies focus on consumers with relevant behaviors, experiences or characteristics.
CITE Research — Services
Consumer Market Research
Consumer insight for product, brand, marketing and earned-media decisions.
What CITE Provides
Understand the Market Beyond Your Customers
CITE Research conducts national and targeted consumer surveys, qualitative studies and mixed-method programs.
We define the population, design the research, manage recruitment and fieldwork, analyze the findings and deliver clear evidence for product, brand, marketing and communications decisions.
Relevant consumer research experience includes Hotwire, Expedia, MetLife, Ally Financial and SoFi.
At a Glance
Audiences
U.S. adults, category buyers, competitor customers and targeted consumer segments
Methods
Surveys, interviews, focus groups and mixed-method research
Typical samples
Often approximately 1,000 respondents for national studies; targeted studies vary by audience and analysis
Timing
Approximately 2–4 weeks for custom research; typically 3–5 business days for omnibus
Deliverables
Findings, crosstabs, data files, methodology documentation and presentations
When Clients Use Consumer Research
Evaluate interest, needs and messaging before a launch.
Understand attitudes toward a category, brand or competitor.
Create credible consumer statistics for a media campaign.
Track awareness, consideration and preference.
Identify meaningful differences among consumer groups.
Why Choose CITE
Appropriate Sample Design
Sample requirements reflect the decisions and audience comparisons the study must support.
Quality Review
Study-specific controls may include identity checks, response-time review, attention measures and open-ended response evaluation.
Bias-Aware Questions
Questionnaires are designed to reduce leading language and help respondents provide considered answers.
How It Works
Define the objective
Identify the decisions the research must inform.
Define the audience
Establish the target population and sample requirements.
Conduct the research
Manage fieldwork and quality review.
Analyze and deliver
Provide findings, audience comparisons and implications.
Case Study
Hotwire
CITE Research surveyed 1,000 U.S. adults about luxury hotels, travel costs and holiday stress. Hotwire used the findings in a company campaign and national coverage from Forbes and USA Today.
View the Hotwire Case StudyFrequently Asked Questions
Quantitative and qualitative research used to understand consumer attitudes, preferences, experiences and reported behaviors.
National U.S. surveys often include approximately 1,000 respondents. The appropriate sample depends on the target population, desired precision and audience comparisons required.
No. Studies may target category buyers, competitor customers or consumers with particular experiences, behaviors or characteristics.
Surveys measure what people report thinking, feeling or doing. Behavioral or transactional data reflect recorded actions and may be incorporated when available and appropriate.
Yes. Credible consumer findings can support press releases, reports and media outreach, although editorial coverage cannot be guaranteed.
Yes. Consumer programs may include focus groups, in-depth interviews and mixed-method research.
Related Services
Ready to Understand Your Consumers?
Tell us which consumers you need to understand and which decisions the research must inform. We'll recommend an appropriate approach.