CITE Research

Client Results

See how clients use CITE Research to inform decisions, create credible thought leadership and turn original findings into media, marketing and sales value.

SoFi

Revealing the Gap Between Employer and Employee Perspectives

CITE Research surveyed 1,500 HR leaders and employees for SoFi at Work’s workplace financial-wellbeing study. The paired-audience design revealed important differences between the benefits employers reported offering and employees’ awareness and experience of those programs. The findings supported a company report and coverage across finance and HR media.

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Highlighted result

1,500 HR leaders and employees provided two perspectives on the same workplace challenge.

RingCentral

Quantifying the Cost of Workplace App Overload

CITE Research surveyed 2,000 knowledge workers across the United States, United Kingdom and Australia for RingCentral to examine how switching among workplace communications applications affected productivity. The research found that 69% of workers lost up to an hour each day navigating between apps—equivalent to as much as 32 working days annually.

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Highlighted result

2,000 knowledge workers surveyed—and a finding that gave workplace app overload a measurable cost.

Dropbox

Understanding How Distributed Work Changed Collaboration

Dropbox partnered with CITE Research to survey 1,000 IT decision-makers across the United States and United Kingdom. The findings were developed into industry-specific reports and gated content, extending one research program across multiple buyer audiences and vertical-market campaigns.

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Highlighted result

One study of 1,000 IT decision-makers across more than 30 industries became multiple audience-specific content assets.

Dassault Systèmes

Turning Global Consumer Research Into a CES Story

CITE Research conducted a three-country survey of 3,000 consumers for Dassault Systèmes examining expectations for personalized products and services. Released during CES, the study explored personalization across healthcare, mobility, retail, and home and city environments—giving Dassault Systèmes original international data for its event and communications program.

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Highlighted result

3,000 consumers across the United States, China and France surveyed for a CES-timed research launch.

Observe/Snowflake

Benchmarking the State of Cloud Observability

Observe/Snowflake partnered with CITE Research on a three-year State of Observability program, surveying IT and software-development professionals about observability maturity, challenges and business value. The research became an annual thought-leadership asset, supported year-over-year trend analysis and was incorporated into Observe/Snowflake’s presence at Gartner IOCS.

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Highlighted result

Three annual observability studies and a 500-person security-observability study created an ongoing thought-leadership platform.

MetLife

Tracking the Financial and Workplace Pressures Facing Pet Owners

Across two studies, CITE Research surveyed more than 2,000 U.S. pet owners for MetLife to examine the financial, workplace and wellbeing considerations shaping pet ownership. One study explored how returning to the workplace could affect working pet parents and their pets, while a subsequent study examined the broader costs and challenges pet owners face. MetLife used the findings to support consumer content, employer resources and public communications.

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Highlighted result

More than 2,000 employed pet owners participated across two studies examining the financial, workplace and wellbeing dimensions of pet ownership.

Zscaler

Revealing the Data Risks of Remote Work

CITE Research surveyed more than 500 IT and security professionals worldwide for Zscaler to examine how remote work and cloud adoption were affecting enterprise data protection. The research found that 95% of organizations experienced an increase in remote work, and 75% of those organizations reported an increase in data breaches alongside the shift to remote work.

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Highlighted result

More than 500 IT and security professionals surveyed—with findings published in a global report and infographic.

Hotwire

Turning Travel Research Into National News

CITE Research surveyed 1,000 U.S. adults for Hotwire to explore attitudes toward luxury hotels, travel costs and holiday stress. The research found that 67% said cost prevented them from staying at five-star hotels more often, providing a timely consumer insight for Hotwire’s Million Dollar Sale campaign.

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Highlighted result

1,000 U.S. adults surveyed—and findings that helped turn a promotional campaign into national coverage from Forbes and USA Today.

Dassault Systèmes

Examining How Small Businesses Approach AI and Cybersecurity

Dassault Systèmes partnered with CITE Research to survey 1,000 technology-sector employees across the United States, United Kingdom, France, Germany and Italy. The study examined workplace AI adoption, cybersecurity skills and barriers to digital transformation—helping Dassault Systèmes understand the issues affecting its SOLIDWORKS and 3DEXPERIENCE Works community.

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Highlighted result

1,000 technology-sector employees across five international markets informed 3DEXPERIENCE World.

SugarCRM

Uncovering the Customer Data Challenges Affecting Sales and Marketing

SugarCRM partnered with CITE Research to survey 400 director-level sales and business-development professionals across the United States and United Kingdom. The research examined technology spending, sales productivity and the perceived value of CRM—giving SugarCRM original evidence for its sales-technology narrative.

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Highlighted result

400 senior sales and business-development professionals across two markets produced multiple sales-technology stories.

Topia

Measuring Employee Expectations for the Future of Work

CITE Research conducted multiple editions of Topia’s Adapt research among employees and HR professionals across the United States and United Kingdom. The studies examined remote work, employee mobility and the legal, tax and talent challenges created when employers do not know where their people are working.

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Highlighted result

Research with employees and HR professionals turned an emerging compliance issue into an ongoing workforce narrative.

BrightPlan

Revealing the Business Impact of Employee Financial Stress

CITE Research surveyed 1,500 knowledge workers at large U.S. employers for BrightPlan’s recurring Wellness Barometer studies. The research compared employee and HR perspectives, supported reports and webinars, and generated coverage focused on financial stress, employee wellbeing and the role of workplace benefits.

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Highlighted result

Two waves of 1,500 knowledge workers created a repeatable employee-financial-wellness benchmark.

CSI

Tracking Banking and Cybersecurity Priorities

CITE Research conducted consecutive editions of CSI’s annual Banking Priorities Executive Report, surveying more than 500 community financial-institution leaders across the two most recent studies. The research tracked changing priorities involving artificial intelligence, technology modernization, cybersecurity, fraud and regulatory change.

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Highlighted result

More than 500 community financial-institution leaders across two consecutive reports created an evolving picture of banking priorities.

New Relic

Building a Global Observability Benchmark

New Relic partnered with CITE Research to survey nearly 1,300 software engineers, developers, IT leaders and executives across 16 countries for its Observability Forecast. Described by New Relic as the industry’s most comprehensive global observability research at the time, the study provided original evidence about observability adoption, business value and future investment.

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Highlighted result

Nearly 1,300 technology professionals across 16 countries contributed to a global category benchmark.

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