Proprietary Information
Original studies create facts and benchmarks that cannot be found everywhere else.
Original Research for AI Search Visibility
Build search and AI visibility with credible original research.
Give AI Systems Something Useful to Reference
CITE Research creates original, attributable evidence that brands can publish and extend across reports, media outreach, website content, LinkedIn, presentations and sales materials. We help select a topic, design the research, reach the appropriate audience, analyze the findings and translate the evidence into clear statistics and narratives. We also provide guidance for publishing and attributing the research so it is easier for people, search engines and AI systems to understand.
Original research creates proprietary statistics, benchmarks and expert interpretations that journalists, websites and AI systems can reference.
What One Program Can Produce
A single research program can provide source material for:
Research reports and permanent website pages
Press releases and media outreach
LinkedIn and executive content
Charts and infographics
Conference presentations
Sales and demand-generation materials
Why Original Research Supports Visibility
Citable Findings
Specific statistics, comparisons and trends are easier to quote and reference than broad marketing claims.
Stronger Authority
Relevant participants, transparent methodology and independent research support strengthen credibility.
A Larger Digital Footprint
One study can become several connected assets across a company website, media coverage and professional platforms.
The CITE framework
Create
Identify a topic the organization can credibly own and conduct the research.
Interpret
Find meaningful differences, trends and implications.
Translate
Turn the evidence into clear statistics, headlines and explanations.
Extend
Publish and distribute the findings across relevant channels.
What CITE Delivers
Research strategy and topic development
Audience definition and questionnaire design
Recruitment, fieldwork and quality review
Analysis and strategic interpretation
Media-ready findings and methodology language
Charts, story angles and activation recommendations
Raw data and supporting tables
Case Studies
Zscaler
CITE Research surveyed more than 500 IT and security professionals worldwide for Zscaler's Data@Risk analysis. Zscaler extended the findings across a global report, infographic and website content.
Hotwire
CITE Research surveyed 1,000 U.S. adults for a travel study used in a company campaign and national coverage from Forbes and USA Today.
Research and Communications Experience
CITE Research combines senior-level research and communications experience. Founder Andrew Edwards has worked in survey research at Nielsen and public relations at Edelman—bringing together an understanding of how credible evidence is created and how compelling findings are communicated.
Frequently Asked Questions
It describes whether and how a company, expert or piece of content appears in AI-generated answers.
Original research creates proprietary facts and interpretations. When published clearly and referenced by reputable sources, those findings create additional opportunities for discovery and citation.
Generative engine optimization and answer engine optimization describe practices intended to make information easier for AI-powered and direct-answer experiences to understand and surface. They complement traditional SEO.
Publish the primary findings on an indexable HTML page with a descriptive title, publication date, clear attribution, methodology and accessible charts. A downloadable report can supplement the page but should not be the only version.
CITE Research develops the research, findings, methodology and publishing recommendations. Website development, technical SEO and ongoing search optimization can be coordinated with the client's internal team or digital agency.
Have a Topic Your Brand Wants to Own?
CITE Research can turn it into credible evidence and a research program designed for long-term visibility.