Neutral Question Design
We explore promising story angles without steering respondents toward a desired answer.
CITE Research — Services
PR Survey Research
Independent surveys that generate credible findings for media and communications.
What CITE Provides
Research Designed for Communications
CITE Research designs and conducts independent surveys for PR and communications programs. We help define the research angle, develop the questionnaire, reach the right audience, manage fieldwork and quality review, analyze the findings and deliver media-ready statistics with clear methodology documentation.
Depending on the engagement, we can also identify potential headlines, story angles and ways to extend the findings across reports, articles, executive content and sales materials.
At a Glance
Audiences
Consumer, B2B and specialized audiences
Options
Custom and omnibus surveys
Typical samples
Often 1,000+ consumers or 200–500 specialized professionals
Timing
Approximately 3–5 business days for omnibus; 3–4 weeks for custom research
Deliverables
Findings, crosstabs, methodology, raw data and potential story angles
When Clients Use PR Survey Research
Create credible statistics for media outreach.
Support a launch, campaign or company initiative.
Contribute original evidence to a category conversation.
Develop a report, benchmark, byline or speaking program.
Why Choose CITE for PR Research
Media-Relevant Analysis
We identify findings that are timely, consequential, surprising or challenge an assumption—when the evidence genuinely supports those interpretations.
Transparent Methodology
Public-facing studies can include the audience, sample, fieldwork dates, recruitment approach and other information journalists need to evaluate the research.
Research and Communications Experience
CITE's founder has worked in survey research at Nielsen and public relations at Edelman, bringing both perspectives to every engagement.
How It Works
Define the communications objective
Align on the audience, hypothesis and intended uses.
Design and conduct the research
Develop the instrument, recruit participants and manage fieldwork.
Analyze the story
Identify defensible findings, differences and potential angles.
Deliver and activate
Provide findings, methodology and guidance for relevant channels.
AI Surveys for PR and Thought Leadership
Create original findings about AI adoption, trust, cybersecurity, governance and workforce impact for reports, media outreach and executive content.
Frequently Asked Questions
Original quantitative research designed to support earned media, thought leadership and communications campaigns.
A PR survey is also planned around the external audiences and communications uses the findings may support. It still requires neutral design and responsible analysis.
No. CITE designs credible studies with media relevance in mind, but coverage decisions remain with journalists and publishers.
National consumer surveys often include 1,000 or more respondents. Specialized B2B studies may use smaller, carefully qualified samples.
An omnibus shares fieldwork across multiple sponsors and is suited to focused consumer questions. A custom survey provides greater control over the audience, questionnaire and deliverables.
Clients own the resulting dataset and agreed deliverables under the engagement terms.
Related research
Ready to Build Newsworthy Research?
Tell us which conversation you want to inform. We'll design credible research around your audience and objectives.