Study-Specific Qualification
A job title alone is not enough. Screening can address responsibilities, company characteristics, experience and decision involvement.
CITE Research — Services
B2B Market Research
Credible insight from carefully qualified business decision-makers and professional audiences.
What CITE Provides
Research Built for Complex B2B Audiences
CITE Research defines, recruits and studies business audiences based on their roles, responsibilities, company characteristics and involvement in relevant decisions.
We conduct surveys, interviews and mixed-method programs with technology buyers, security leaders, executives, HR decision-makers, finance professionals and other specialized audiences.
At a Glance
Audiences
Executives, buyers, users and specialized professionals
Methods
Surveys, interviews and mixed-method studies
Typical samples
Commonly 200–500 professionals; smaller for narrowly defined executive audiences
Timing
Approximately 3–6 weeks, depending on audience and methodology
Deliverables
Findings, crosstabs, data files, methodology documentation and presentations
When Clients Use B2B Research
Understand how buyers evaluate products and vendors.
Explore market needs and buying priorities.
Test positioning, messaging or product concepts.
Examine buying committees and decision processes.
Create evidence for sales, thought leadership and communications.
Why Choose CITE for B2B Research
Appropriate Recruitment
Sources are selected around the audience, geography and study requirements.
Professional Research Design
Questionnaires and discussion guides use relevant language, realistic answer options and an appropriate length for busy professionals.
Business-Relevant Analysis
When supported by the study, findings can be compared by role, company size, industry, geography and decision authority.
How It Works
Define the audience
Establish roles, responsibilities and qualification criteria.
Develop the recruitment plan
Select sources and create screening questions.
Conduct the research
Manage the questionnaire or interviews, fieldwork and quality review.
Analyze and deliver
Organize findings around the business decision.
Case Study
Dropbox
Research in Action: Dropbox
CITE Research surveyed 1,000 IT decision-makers across the United States and United Kingdom. The findings became industry-specific reports and content for multiple buyer audiences.
View the Dropbox Case StudyFrequently Asked Questions
Research with business buyers, decision-makers, users and other professional audiences.
B2B studies often involve more specialized audiences, detailed qualification requirements and purchasing decisions involving multiple stakeholders.
Qualification may include professional profile information and study-specific questions covering responsibilities, company characteristics, relevant experience and decision involvement.
Yes, subject to feasibility. CITE reaches technology, cybersecurity, finance, HR and other senior professional audiences through appropriate panel and recruitment sources.
Specialized quantitative studies commonly include approximately 200–500 qualified professionals. The appropriate sample depends on audience availability, intended analysis, geography and the comparisons required.
Yes. Executive interviews, in-depth interviews and focus groups can provide depth and context around complex professional decisions.
Related services
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Need Insight From Business Decision-Makers?
Tell us which professionals you need to reach and which decisions the research must inform. We’ll recommend an appropriate approach.