PR Survey Research
Independent surveys designed to produce credible findings for media outreach and communications campaigns.
Explore PR Survey ResearchCITE Research — Services
Research Designed Around Your Decisions
From PR surveys to specialized audience research, every study is built around your objectives.
Research for Communications, Strategy and Growth
Original research designed to inform decisions, strengthen communications and create evidence your organization can use.
Thought Leadership Research
Original evidence for reports, executive platforms, category narratives and speaking programs.
Explore Thought Leadership ResearchResearch for AI Visibility
Original findings designed for discoverability across search, AI assistants and AI-powered answers.
Explore Research for AI VisibilityB2B Market Research
Research with qualified executives, buyers and specialized professionals for strategy, positioning, product and sales decisions.
Explore B2B Market ResearchConsumer Market Research
National and targeted research exploring consumer attitudes, reported behaviors and purchasing decisions.
Explore Consumer Market ResearchDemand Generation and Sales Research
Original research for reports, campaigns, sales conversations and account-based marketing.
Explore Case StudiesMarket and Customer Research
Understand your market, customers, positioning and opportunities for growth.
Brand Research
Measure brand awareness, perceptions, positioning, consideration and preference.
Explore Brand ResearchCustomer Research
Understand customer needs, experiences, satisfaction, retention and opportunities for improvement.
Explore Customer ResearchMessage and Concept Testing
Evaluate messages, concepts and creative direction before making a larger investment.
Explore Message and Concept TestingMarket Segmentation
Identify meaningful audience groups and the differences that can inform targeting, messaging and growth.
Explore Market SegmentationBenchmark and Tracking Studies
Measure change over time and build a proprietary source of market, buyer or brand intelligence.
Explore Benchmark and Tracking StudiesSurvey Analysis and Story Development
Turn existing survey data into clear findings, credible narratives and practical business implications.
Explore Survey Analysis and Story DevelopmentSpecialized Audience Reach
Reach carefully qualified B2B, consumer, healthcare and other specialized audiences across 60+ countries.
Methods and Study Formats
We recommend the quantitative, qualitative or mixed-method approach best suited to your question, audience and intended use.
01
Quantitative Research
Custom surveys that measure attitudes, reported behaviors and market differences at scale.
Explore Our Methodology02
Qualitative Research
Interviews and focus groups that explore motivations, language and decision processes.
Explore Qualitative Research03
Omnibus Surveys
Fast-turn consumer surveys for PR, message testing, trend research and focused business questions.
Explore Omnibus SurveysInternational Research
Multi-country quantitative and qualitative research with market-specific recruitment, language adaptation and consistent core methodology.
Explore International ResearchFrom Brief to Insight
01
Define
Align on the question, audience, intended use and measures of success.
02
Design
Develop the methodology, sample and research instrument.
03
Conduct
Manage recruitment, fieldwork and study-specific quality controls.
04
Deliver
Provide findings, supporting data and methodology documentation.
Quality Built Into Every Study
Quality controls are selected for the audience, methodology and recruitment source. Depending on the study, these may include eligibility screening, identity and duplicate checks, response-pattern analysis, open-ended response review and statistical validation.
Explore Our Data-Quality FrameworkNot sure which research approach you need?
Tell us the question you need to answer, the audience you need to reach and how you plan to use the findings. We'll recommend a practical approach.
Client Results
Have a Research Question?
Tell us what you need to understand and whom you need to reach. We'll recommend a practical approach.