The engagement
Many small businesses do not offer retirement benefits, but the reasons vary — and the gap between what employers understand about retirement savings and what employees expect is rarely measured. Inspira Financial needed independent evidence to support the launch of a small business retirement solution.
The research approach
CITE Research surveyed two audiences: 500 small business decision-makers and 500 full-time employees at companies with fewer than 150 employees that offered no retirement benefits. The paired design allowed Inspira Financial to compare employer and employee perspectives on the same challenge.
From findings to impact
The research provided Inspira Financial with credible independent data about the retirement benefits gap at small businesses, supporting the launch of its small business retirement solution and the accompanying media programme.
Highlighted result
500 small business decision-makers and 500 employees revealed the retirement benefits gap at companies with no retirement plan.
Methodology
CITE Research conducted the survey on behalf of Inspira Financial among 500 small business decision-makers and 500 full-time employees at companies with fewer than 150 employees offering no retirement benefits.
Relevant services