The engagement
Warehouse and logistics operators were under pressure from labour shortages and supply chain disruption, but the pace of automation adoption varied. Vecna Robotics needed credible evidence about how urgently organisations were planning to deploy automation and what was holding them back.
The research approach
CITE Research surveyed more than 1,000 supply chain and warehouse professionals on automation adoption timelines, barriers such as ROI uncertainty and integration complexity, and the operational drivers pushing organisations toward automation.
From findings to impact
The research found that 85% of respondents planned to deploy automation within 12 months, with labour shortage and supply chain disruption as the top drivers. Vecna Robotics used the findings to support a performance guarantee announcement and its broader product narrative.
Highlighted result
85% of 1,000+ supply chain professionals planned to deploy automation within 12 months—a finding that anchored Vecna Robotics' product launch.
Methodology
CITE Research conducted the survey on behalf of Vecna Robotics among 1,000+ supply chain and warehouse professionals.
Relevant services
- B2B Market Research
- Demand Generation Research
- PR Survey Research