The engagement
Residential solar adoption was growing, but public attitudes toward solar mandates and policy were less clear. Vivint Solar wanted nationally representative evidence about how Americans felt about requiring solar panels on new homes.
The research approach
CITE Research conducted a nationally representative online survey of 2,000 U.S. adults aged 25 and over, examining support for a nationwide solar panel mandate on new homes and broader attitudes toward residential solar energy.
From findings to impact
The research found that 70% of respondents supported a nationwide solar panel mandate on new homes. Vivint Solar used the findings to support its communications and media programme.
Highlighted result
70% of 2,000 U.S. adults supported a nationwide solar panel mandate on new homes.
Methodology
CITE Research conducted a nationally representative online survey on behalf of Vivint Solar among 2,000 U.S. adults aged 25 and over.
Relevant services