All case studies

Graebel Companies

Measuring Generation Z's Appetite for International Work

The engagement

Global mobility programmes depend on employees who are willing and eager to work internationally. Graebel Companies wanted to understand how the next generation of workers — Generation Z college seniors — felt about working abroad, and whether concerns about global instability were dampening that appetite.

The research approach

CITE Research surveyed 500 U.S. college seniors on their interest in working internationally, the factors driving that interest and whether concerns about terrorism or global instability affected their willingness to pursue work-abroad opportunities.

From findings to impact

The research found that 81% of respondents wanted to work internationally and 75% were more likely to accept a job offer from a company with work-abroad options — even amid concerns about terrorism. Graebel used the findings to support its communications and thought-leadership programme.

Highlighted result

81% of 500 college seniors wanted to work internationally — and 75% were more likely to accept a job offer from a company with work-abroad options.

Methodology

CITE Research conducted the survey on behalf of Graebel Companies among 500 U.S. college seniors.

Need evidence about how the next generation of workers thinks about your category?

CITE Research designs generational surveys that turn emerging workforce attitudes into credible findings for media, content and talent strategy.

Start a conversation