Industry expertise
Workforce research for strategy, marketing and communications.
Selected Workforce Research Clients
What CITE provides
CITE Research designs and conducts workforce studies with employees, managers, HR leaders, benefits decision-makers and other workplace audiences.
We define the audiences, develop the research, manage recruitment and fieldwork, compare stakeholder perspectives and deliver findings for product, market, communications and workforce decisions.
At a Glance
Audiences
Employees, managers, HR leaders and benefits decision-makers
Methods
Surveys, interviews, focus groups and mixed-method research
Markets
U.S. and international studies
Programs
One-time studies and recurring benchmarks
Deliverables
Findings, data, reports, presentations and methodology
CITE Research recruits employees, managers, HR leaders, benefits decision-makers and other workforce audiences through vetted consumer and professional panels and specialized recruitment partners. Qualification requirements are tailored to the study.
Research examining remote and hybrid work, workplace AI, employee wellbeing and workforce transformation. Studies can be structured as recurring benchmarks to track change using a consistent methodology.
Research into employees' reported perceptions of workplace benefits, total rewards and financial wellbeing—supporting product, positioning and communications decisions for HR technology, benefits and financial-wellness providers.
Research into how HR leaders evaluate, purchase, implement and use technology—informing product strategy, buyer messaging and competitive positioning.
CASE STUDY
Brightplan
CITE Research surveyed employees and HR leaders to examine the gap between employer-provided financial wellness benefits and actual employee needs. Brightplan used the findings to support thought leadership and media outreach.
View the Brightplan Case StudyCITE Research reaches HR professionals, people managers and employees through vetted professional and consumer panels, specialized recruitment partners and study-specific screening. Recruitment criteria can include role, seniority, organization size, industry, decision-making responsibility and employment status.
CITE Research conducts employee research, remote and hybrid work studies, workplace-AI research, benefits and compensation perception research, HR technology adoption studies, and workforce benchmarks. CITE Research works with HR technology companies, benefits providers, financial-wellness organizations and enterprise brands seeking credible insight into how work is changing.
Workforce research can be useful to journalists when it addresses a timely question, reaches a clearly defined audience and produces credible, well-contextualized findings. CITE Research designs neutral studies with communications use in mind and provides transparent methodology documentation. Editorial coverage remains at the publication’s discretion and cannot be guaranteed.
Yes. Original workforce research can give HR technology and benefits companies independently collected evidence for product marketing, demand generation and sales conversations. CITE Research aligns the study with intended business uses while maintaining neutral questionnaire design and responsible analysis.
Yes. Paired-audience studies can compare employee experiences with employer or HR-leader perceptions, using sourcing and screening designed for each audience.
Yes. Workforce research can be structured as recurring waves using a consistent methodology to help examine changes over time. See Benchmark & Tracking Studies for more on this approach.
Studies can use neutral wording, confidentiality measures and minimized collection of identifiable information. The approach is determined by the research question, audience and client requirements.
Yes. Employment terminology, benefits structures, privacy requirements and workplace norms vary across markets, so international feasibility and study design are assessed for each engagement.
Tell us which audiences, markets and decisions matter. We'll recommend an appropriate research approach.