The engagement
Professional video infrastructure had not kept pace with the demands of modern broadcast, streaming and enterprise communications. Haivision needed independent evidence that could quantify the modernization gap and support its product narrative.
The research approach
CITE Research surveyed video production and IT professionals on the state of their current infrastructure, the challenges they faced and the priorities driving their investment decisions.
From findings to impact
The research found that professional video infrastructure was in urgent need of modernization. Haivision used the findings in its media programme and product communications.
Highlighted result
Video production and IT professionals confirmed that professional video infrastructure was in urgent need of modernization.
Methodology
CITE Research conducted the survey on behalf of Haivision among video production and IT professionals.
Relevant services