CIO and IT Buyer Research
Understand technology priorities, purchasing criteria, decision processes and vendor evaluation among qualified enterprise and mid-market buyers.
Industry expertise
Enterprise Technology Research
Technology research for strategy, positioning, sales and earned media.
Selected Technology Clients
What CITE provides
Research with technology buyers and decision-makers
CITE Research designs and conducts quantitative and qualitative studies with technology buyers, users and senior decision-makers.
We help define the audience, develop the questionnaire or discussion guide, recruit qualified participants, manage fieldwork and quality review, analyze the findings and deliver clear evidence for strategic and communications programs.
At a Glance
Audiences
CIOs, CTOs, IT directors, technology buyers, developers and other professionals
Methods
Surveys, executive interviews, qualitative and mixed-method research
Markets
U.S. and international studies
Timing
Approximately 3–4 weeks for focused quantitative research
Deliverables
Findings, crosstabs, raw data, reports, presentations and methodology
Enterprise technology research capabilities
Digital Transformation and Adoption
Research cloud adoption, AI readiness, infrastructure priorities and organizational transformation.
Product and Market Research
Evaluate buyer needs, product concepts, feature priorities, market opportunities and go-to-market assumptions.
Competitive Positioning
Measure brand perceptions, vendor-evaluation criteria, differentiation and competitive alternatives.
Thought Leadership and Sales Enablement
Create original evidence for reports, analyst briefings, media outreach, executive content and buyer conversations.
Global Technology Research
Compare buyer priorities and technology adoption across markets using consistent core methodology and appropriate local adaptation.
Technology research in action
Dropbox
IT Decision-Maker Research
CITE Research surveyed 1,000 IT decision-makers across the United States and United Kingdom. The findings became industry-specific reports and gated content for several buyer audiences and vertical campaigns.
View the Dropbox Case StudyNew Relic
Global Observability Benchmark
CITE Research surveyed nearly 1,300 software engineers, developers, IT leaders and executives across 16 countries for New Relic's Observability Forecast.
View the New Relic Case StudyEnterprise technology research questions
How does CITE reach CIOs and IT buyers?
Participants are recruited through appropriate professional research sources and screened using study-specific questions covering role, company characteristics and decision responsibilities.
What types of technology research does CITE conduct?
Programs may cover digital transformation, cloud and AI adoption, product validation, competitive positioning, brand perception, buyer decisions and technology-spending priorities.
How can research support sales enablement?
Original research gives sales teams independent evidence about buyer priorities, market challenges and category trends for use in prospect conversations and supporting content.
Can the findings support analyst briefings?
Yes. Original data can provide useful market context, although references or citations remain at the analyst firm's discretion.
Can CITE conduct executive interviews?
Yes. Executive interviews can explore complex technology decisions, buyer priorities and market perspectives in greater depth.
Can technology research cover multiple countries?
Yes. Multi-country studies can use consistent audience definitions and core measures with appropriate recruitment and language adaptation by market.
Ready to Build Your Technology Study?
Tell us what you need to learn. We'll design a study around the buyers and decisions that matter.