CITE Research — Services
Fast and credible consumer findings
Omnibus At-A-Glance
An omnibus survey allows multiple organizations to place a limited number of questions within the same nationally representative survey. Participants share the core fieldwork costs, while each client receives the results, crosstabs and methodology documentation associated with its own questions. CITE Research fields scheduled omnibus waves so approved questions can move into fieldwork quickly.
Approved questions can enter an upcoming wave quickly, with results typically delivered within 3–5 business days.
Each question is reviewed for clarity, neutrality, response options and suitability for the intended use.
Participants share the core fieldwork cost, but other sponsors do not receive your findings.
Each delivery includes language describing the audience, sample and fieldwork.
Generate timely data for a press release or media pitch.
Add original findings to reports, articles or social content.
Support conference and executive presentations.
Obtain an early read on a name, message or concept.
Repeat focused questions to monitor change.
Share the objective, intended use and timing.
CITE drafts or reviews the wording and you approve the final questions.
Questions enter the next appropriate wave and responses undergo quality review.
CITE delivers the topline, agreed crosstabs and methodology language.
Research in Action
Hotwire
CITE Research surveyed 1,000 U.S. adults about luxury hotels, travel costs and holiday stress. Hotwire used the findings in a company campaign and national coverage from Forbes and USA Today.
View the Hotwire Case StudyFrequently asked questions
What is an omnibus survey?
A shared survey in which several organizations place their own questions and share the underlying fieldwork cost.
Who sees our results?
Your organization receives the findings from its questions. Other participants do not receive them.
How many questions can we ask?
The minimum placement is two questions. Larger question sets may be possible, although a custom study may be more appropriate for complex programs.
How quickly are results delivered?
Results are typically available within 3–5 business days, depending on the wave schedule and final questionnaire approval.
Can omnibus findings be used publicly?
Yes. CITE provides methodology language for public use, subject to the agreed project terms.
When is a custom survey a better choice?
A custom study is better when you need a specialized audience, a longer questionnaire, complex logic or full control over the research experience.
Tell us your business question, intended use and timeline.